Gabrielle Chanel’s visionary approach has made CHANEL a unique Brand.
For decades, Karl Lagerfeld perpetuated the values so dear to the founder of the House: femininity, freedom, audacity and modernity. From the little tweed jacket to knitwear, from two-tone shoes to quilted handbags, from jewellery to buttons, camellias to leather-woven chains, he discarded and destroyed nothing and yet changed everything, drawing inspiration from the zeitgeist.
The quintessence of CHANEL — an inimitable blend of luxury, fashion and sophistication — continues with Virginie Viard as artistic director of fashion collections in charge of Haute Couture, ready-to-wear and accessories.
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